Inspired by Lamborghini’s signature Giallo Orion yellow, I led the visual direction and defined the look & feel across all touchpoints — from product photography and 3D renders to website content and launch animation. Working closely with partner teams, I ensured every output aligned with the premium tone, technical precision, and brand synergy of this limited release.

To make thermal technology more intuitive and expressive, I led the full visual direction across this Cooler Master project — from static imagery to motion design, web content, and even exhibition graphics. Through exploded views, heat-flow metaphors, and material-focused visuals, I transformed engineering into branded storytelling. Each output balances clarity and character — turning technical performance into visual presence.

To support Innergie’s refreshed brand identity, I led the creation of a full suite of visuals tailored for web presentation — including detailed 3D renders, lifestyle photography, and premium product images. Collaborating with modeling, photography, and marketing teams, I directed the visual execution to reflect the brand’s clarity, precision, and understated elegance. These assets extended Innergie’s identity into the digital space — bridging technical design with human-centered impact.

From performance SSDs to overclocking memory modules, I created launch visuals for multiple KLEVV product lines. Starting with art direction proposals, I crafted tailored visual styles for each product, collaborating closely with 3D teams and photographers. The final outputs were optimized for e-commerce, product pages, and animated presentations — delivering clear product stories through visual hierarchy and contrast.

To highlight the elegance of Lian Li’s mirrored chassis, I crafted two key visuals that reflect the environment across all visible surfaces. With a tight timeline and limited resources, I introduced AI tools into the workflow—enabling faster iteration without sacrificing clarity or mood. A compact project that merged technical precision with conceptual storytelling.

LEVEL PLAY is a screen-cleaning brand built for young tech-savvy users — bold, smart, and brand-forward. I joined the project from its early brand formation phase, leading the visual identity and executing key outputs like product photography and web design. The goal: to make something clean feel bold, and something technical feel human. From packaging to pixel, every output was crafted to feel clear, current, and confidently quiet.